“our need will be the real creator”
- Plato's Republic

The Social Identity of Objects concept was born from the need of the inventors to better understand the world around them through the objects they interacted with. What is now a family of patents with many granted claims began with a simple question asked at a stoplight in Santa Cruz, CA. Upon seeing a new Dodge Charger pull alongside him, Raymond St. Martin wondered "how could I find out more about THIS car?". Not A car, or the driver, but the history, makeup and provenance of THIS car. He began to visualize a new system that recognized the car by its owner, VIN number and title. A 'social identity' that defined and differentiated THIS automobile and contained ALL automobiles. The light turned green and as he sped off he could not wait to tell Andy Van Valer about this epiphany. They worked for a year to define the system, and now this IP is ready and available to be licensed and expanded by others who see SIOs as a necessity. Others who wish “to hold as 'twere the mirror up to nature: to show virtue her feature, scorn her own image, and the very age and body of the time his form and pressure."